Institutional Money in Bitcoin: The Quiet Revolution
In 2020, MicroStrategy was the first publicly traded company to purchase Bitcoin as a reserve. In 2025, dozens of companies, governments and more joined it. The institutions have entered the crypto market.
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MicroStrategy (now Strategy) led by Michael Saylor collected hundreds of thousands of bitcoins worth billions of dollars. They issued bonds and leveraged stocks to finance acquisitions. This move made the company a “proxy” for Bitcoin in the stock market.
Hedge funds and banks
Paul Tudor Jones, Stanley Druckenmiller and others have announced Bitcoin holdings. Banks like Goldman Sachs and Morgan Stanley have opened Bitcoin ETF support for wealthy clients.
Governments and public sector
El Salvador was the first to adopt Bitcoin as a legal currency. More countries have looked into ways to hold Bitcoin as a reserve. The American government’s guess about the Bitcoin reserve under Trump made waves in the market.
The impact on the market
The entry of institutions changed the “market structure”. Fewer bitcoins are available for purchase on the open market, creating conditions for the possibility of stronger gains in the future. Read about the Spot ETF.
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